When the Being Fair tool launched in May 2025, I'll be honest, my first reaction was scepticism. The old Just Culture Guide always irritated me because it started with the assumption someone had done something wrong, and at first glance, this felt the same. But after using it in practice and working with others to apply it? I've changed my mind. This tool is genuinely helpful, if you use it right. The key difference from the old Just Culture Guide is that this tool starts by

I have to admit that personas have been a tool I've not used since university, often siding with the critique that you want real people,...

If I was to list the top 3 questions that I get from trusts after they've implemented PSIRF, then this question would be up there! The...